OTT app development services without barriers

UI/UX development

Oxagile is committed to streamlining user navigation on any OTT media app, eliminating long sequences of clicks or vague items that cause frustration. Through applying transparent yet enticing UI and UX patterns, we decrease the time spent browsing for content, and ensure viewers keep coming back for more.

OTT app performance optimization

We deliver fault-free OTT apps by carefully examining how they perform against industry best practices. This ensures that they remain up-to-date long after they’re created, while also staying optimized for those users with outdated OS versions, no matter what specific requirements they have.

Cross-platform OTT app development

We prioritize cost-effective and speedy development without compromising quality. Based on the principles of maximum code re-use, shared business logic and architectural elegance, we create low-code options for our clients so they can quickly update the applications’ UI and features on multiple platforms.

Video players

Oxagile can act as your trusted advisor, providing expert guidance on choosing either a native or third-party player ideal for you.

Alternatively, we can provide you with expert-level development services and enhance your current player with interactive custom functionality or craft a new one from scratch.

Targeted advertising

Using our OTT streaming expertise and the power of SSAI and CSAI technologies, we deliver personalized ad-supported streaming and ensure a seamless viewing experience with ads that are tailored to your users’ interests. And by implementing FAST and AVOD models we can help you expand your reach and attract convenience seekers as well as price-conscious viewers alike.

Experience management functionality

With our OTT development services, you’ll get a media-focused layout management system to effortlessly design navigation, arrange your reels, create stunning visuals and video previews without any need for developer assistance. It’ll make it intuitively pleasant to refine your platform’s features and design, ensuring you can bring your vision to life with ease.

Drive business growth by building custom OTT solutions

How to turn tough nuts to crack into pieces of cake when it comes to OTT apps?

Despite the diversity of OTT software requests coming from video streaming services, content producers, and video platform providers, Oxagile, an OTT app development company with over 17 years of experience, finds the right track for each client to meet their business goals.

What makes up the top three pressure points, when we’re talking about OTT streaming apps?

“We need to create an OTT app builder to offer a full-fledged service”

On their way to becoming end-to-end streaming software providers, vendors might often stumble over a missing OTT app component. As staying behind competitors and losing potential deals is out of the question, quickly configurable frontend OTT software should join the ranks of their service offerings.

“We’re looking for a custom OTT frontend to stand out”

One-size-fits-all OTT apps leave the majority of clients cold – instead, they are seeking out the apps like no other to draw the attention of the most demanding audience and stay together with them for long. Oxagile lets video content distributors and software vendors make frontend their prime competitive edge.

“There are devices still not covered by our OTT streaming app”

When a current OTT app builder has certain gaps in the platform coverage, it’s likely to jeopardize the deal with the clients who expect the solution to become a perfect match for mobile, web, TV apps, and streaming devices. That is where Oxagile’s OTT developers come into play and blur the lines between OTT components and manifold platforms.

A real OTT app development case meeting all the above challenges at once

  • Modular OTT app builder
  • Multi-platform reach to embrace the maximum number of streaming service subscribers
  • OTT app development for TV, web, mobile, and STBs
  • Flexible frontend configurations
  • All needed functionality to meet viewer needs

This is about a frontend OTT solution delivered for a global telco group.

Want to overstep cookie-cutter UIs and run-of-the-mill OTT app features?

We’re ready to customize your OTT solutions or enrich the entire video streaming ecosystem, bringing our end-to-end system integration and software development expertise to the table.

Our OTT app development expertise at a glance

Comprehensive OTT app development is only a tiny part of the services Oxagile delivers. Our decades-long customization, integration, and innovation enablement expertise in the video domain can become a foundation of your fully-featured video streaming ecosystem.

Offering our OTT platform development expertise stretching across

Smart TV

  • Best practices around platform-specific SDKs
  • In-app purchase support
  • Smooth operation through remote controls and connected devices
  • Advanced analytics on user behavior, customer journeys, conversions, and the like

Media streaming devices

  • Roku TV app development
  • Android TV app development
  • Apple TV app development
  • Google Chromecast Smart TV
  • Amazon Fire TV development

Roku apps

  • Full compliance with Roku certification guidelines
  • Intuitive UIs and handy navigation
  • Platform-specific performance optimization or customization
  • Creating resilient architecture
  • Using adaptive streaming tech to enable the optimum viewing experience

Live streaming / VoD

  • Smooth broadcasting for diverse platforms, devices, players, and formats
  • Support for an unlimited number of concurrent viewers
  • Extensive VoD libraries with multiple monetization options
  • Powerful live-to-VoD capabilities
  • Client-side and server-side ad insertion

Second screening

  • Content-related info about actors, characters, teams, and sportsmen
  • Interactive quizzes, polls, games, and stats
  • T-commerce and cross-selling
  • Comprehensive loyalty programs

Partner with the OTT app development company aimed at

Working with a diversity of players and OVPs

Push back the frontiers of streaming with our OTT app development services

Gain new audiences worldwide by introducing them to a multi-screen OTT solution. We’ll happily share the tips on how to engage them long-term and ensure a high ROI.

OTT app development with Oxagile: why is it a win?

Online video is our key domain

While building custom OTT TV apps from scratch, we’ve acquired hands-on expertise in customizing and enhancing over 30 market-leading video platforms and streaming servers. The core expertise of our OTT developers includes live streaming, video CMS, MAM orchestration, and multi-screen app creation.

UI and UX top of mind

Understanding the significance of user interfaces, we extensively focus on delivering well-though-out navigation, interactive viewing, and signature brand UIs. Leverage our OTT app development expertise to build professional-looking UIs for a variety of screens and devices. We cover OTT apps for TV (Apple, Roku, Android, Amazon Fire), web, mobile, gaming consoles, and more.

Mature, low-risk processes

We have a well-defined yet flexible Scrum process in place to ensure even a major undertaking like building a brand-new OTT platform can be carried out in a predictable, low-risk manner — without sacrificing speed of development or time to market.

Trusted by global brands

Throughout the years, we’ve been helping media and broadcasting industry leaders such as Vodafone and Discovery Communications to create state-of-the-art video solutions designed to take the market by storm. Our OTT development services expertise is meant to help you strengthen your solutions.

Tech stack

Platforms & OS

webOS • Tizen • tvOS • Roku • Android TV • Amazon Fire TV • Chromecast • Android TV Operator Tier • AOSP • iOS • Android • web


HTML5 • JavaScript • TypeScript • Swift • Objective-C • Kotlin • Java • BrightScript

UI frameworks & libraries

React • React Native • React Native for Web • SwiftUI • UIKit • Lightning.js


AVPlay • HTML Video • Bitmovin • JW Player • NexPlayer • THEOplayer • ExoPlayer • Shaka Player • Video.js • AVPlayer


HLS • DASH • LL-HLS • Adaptive Streaming


FairPlay • PlayReady • Widevine • uDRM